​Belas — Paris

The Client:

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Shopping Belas Guaporé is the largest shopping center specializing in jewelry, lingerie, and apparel in Southern Brazil. With high-standard infrastructure, it offers a wide portfolio of establishments selling premium fashion products. The shopping center is located in Guaporé, in the Serra Gaúcha region, nationally recognized as a manufacturing hub for these and other quality products.

The Need:

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To develop an impactful campaign that would attract local and regional consumers to Shopping Belas Guaporé, increasing visitor traffic and sales volume. The main objective was to create an emotional connection between the public and the shopping center, positioning it as a reference in fashion and sophistication.

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The Solution:

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We created the campaign "You and Belas in Paris," with a raffle for an exclusive trip to Europe, with Paris as the main destination.

The strategic choice of the French capital as the prize established a direct connection with the shopping mall's positioning, since Paris is recognized worldwide as the capital of fashion, jewelry, and lingerie – precisely the segments that Belas Guaporé highlights.

We developed a sophisticated and artistic visual identity for the campaign:

Exclusive Typography: we created handcrafted lettering in India ink, conveying refinement and exclusivity, with strokes reminiscent of Parisian elegance;

Color Palette: we used the colors of the French flag (blue, white, and red) in more sophisticated and elegant tones;

Graphic Elements: we incorporated iconic silhouettes of Paris (Eiffel Tower, Arc de Triomphe) and fashion elements in artistic collages;

Textures: we applied textures reminiscent of fine fabrics and handmade paper, creating sophisticated visual layers.

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The campaign set a new standard for promotional activities in the region, definitively positioning Shopping Belas Guaporé as a benchmark for fashion and sophistication. The creative concept and meticulous execution generated a success story that continues to inspire new strategies for the client. Guaporé as a benchmark for fashion and sophistication in Southern Brazil. The creative concept and meticulous execution generated a success story that continues to inspire new strategies for the client.