signi jewelry

The client:

The Condor Jewelry Group, a company from the Serra Gaúcha region, has a history of over 38 years and stands out for its quality, original design, innovative products, and sustainability in its production processes. It is located in Guaporé, RS - Brazil.

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The need:

After a deep immersion process into the brand's history and research into universal symbols of beauty and rarity, we developed a concept based on the shooting star - a celestial phenomenon that perfectly combines the client's values ​​and requirements.

The Solution:

In ancient traditions, shooting stars were believed to be divine messengers or souls in transit. In many cultures, they represent a magical moment where heaven and earth connect, allowing wishes to be heard by the universe. Just as each shooting star traces a unique path in the sky, each piece of Celestial jewelry is created to mark unique moments in the life of its owner. The luminous trail of the shooting star in the new identity symbolizes this celestial writing – a cosmic signature that now becomes the brand's signature.