Qualitá jewelry

The Client:

​

Qualitá Joias is a genuinely Brazilian company with over 30 years of experience in the national and international market.

The company is highly regarded for its products, which focus on elegant design and where quality is a non-negotiable value.

​

The Need:

​

The brand faced the challenge of creating an international jewelry collection that transcended the ephemeral trends of the luxury market in the United States. The brand's stated objectives were:

• Focus on naming, concept, design, visual expression, and art direction;

• Develop a concept that captures the essence of genuine elegance, differentiating itself in the premium segment and creating a cohesive narrative that justifies the high added value for an increasingly demanding and knowledgeable audience;

• Establish a distinctive visual language that communicates exclusivity without resorting to obvious status symbols.

The Solution:

​

We created and developed the ELEGANT collection. Proposed as a sophisticated response to these challenges and grounded in a deep understanding of the concept of elegance and refinement, we created a design philosophy based on the premise that "elegance doesn't shout, it whispers," prioritizing restraint and precision. The ELEGANT collection has established itself as a landmark in the brand's portfolio in the international luxury jewelry market: it has set new standards of sophistication in the high-end jewelry market and attracted an audience that values ​​authenticity and genuine refinement above the ostentatious display of status.