winery Gheller — Cabernet 2019

The Client:

Gheller Winery is run by the third generation of the Gheller family, of Italian origin. Inspired by the world's great wine-producing regions, the family began cultivating three hectares of Cabernet Sauvignon with seedlings imported from France, in a prime and carefully planned area in the Serra Gaúcha region.

The Need:

With the evolution of the product and the maturation of the brand, the winery sought a new label for its Cabernet Sauvignon. A powerful, full-bodied, and elegant wine, it demanded a visual identity befitting its complexity. The objective was to communicate sophistication, tradition, and perceived value, standing out at points of sale and connecting with a discerning audience.

The Solution:

SUN UP was chosen to visually translate this new phase. The label was developed to reflect the strength and structure of the wine, without sacrificing the elegance and legacy of the family. The typography, composition, and graphic elements were carefully chosen to convey tradition, care, and excellence. The result is a striking and refined label that enhances the sensory experience of the wine, designed to harmonize with rich dishes such as red meats, hearty roasts, and aged cheeses.