Ops! Panties lingerie

The client:

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Oops! Panties is a brand from the Bwanna Moda Íntima Group, a true gem and 100% Brazilian. The dream that began humbly in the home of its visionary founder, Solange Lemes de Morais, now stands out with over 16 years of excellence in the market, operating its own factory in the charming city of Casca/RS.

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The need:

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The company approached us to share an insight from the owner: to create emergency underwear. This is a unique product for women, who often need an extra pair of underwear that's easily accessible for menstrual cycles and potential everyday emergencies.

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The Solution:

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The core team at SUN UP delved deeply into the female universe and its challenges, from conception and naming to the visual identity platform. We also created a demonstration video showcasing how this major market disruption is effective for the target audience. Following the creation of the entire visual and verbal language, we developed an e-commerce sales platform to boost the company's results. Ops! Panties is the result of much conversation, insight, brainstorming, divergences, and convergences to arrive at a high-level project that emerges in Brazilian popular culture. We at SUN UP agency are grateful for the opportunity to be part of this unique project.