winery gheller — chardonnay 2019

The customer:

 

Chardonnay is a premium white wine produced by Vinícola Gheller, located in Serra Gaúcha, Brazil. Known for its expressive character and refined quality, Vinícola Gheller translates passion and tradition into its products.

 

The need:

 

Investing fully in our creativity. Without limits or set routes, we created an iconic label that would translate the quality of the wine and the tradition of the winery. Special product characteristics: mature white wine with brief aging in oak. Culinary uses: versatile; it is a refreshing wine with good concentration of flavor, easy to pair with lighter dishes made with fish and seafood, as well as more intense dishes such as roasted meats, pork loin, cod, and risottos.

 

The solution:

 

In this challenge, our creative team immersed themselves in visual references and benchmarked us against high-class French wines: researching colors, typography, photographic direction, and creating a stunning illustration capturing the true energy of the place where the wine is produced. Minimalism and refinement were our foundation, with typography that reflects the times and aesthetic good taste. The family seal was created with the Gheller Family symbol, a period heraldic bird of great grandeur and significance to our client (this same bird has already been featured in other entry-level product lines).

Disruptive design elements were used to elevate the design to a premium level, reminiscent of the great French wine cellars. The spacing of the typefaces was carefully chosen for aesthetic enhancement. The result was a complex illustration full of stories, which only a winery with over 40 years of history could convey.