Future Guaporé

The Client:

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The Municipality of Guaporé sought our expertise to address a crucial challenge: improving the environmental practices of its citizens. Guaporé is recognized for its rich history and commitment to sustainable progress. Located in the heart of Rio Grande do Sul, the city is characterized by its jewelry industry and natural beauty. The Municipal Administration, visionary in its approach, recognized the need for a comprehensive campaign to preserve the region's environmental heritage.

The Need:

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The scenario was clear: Guaporé needed a green revolution.

The city faced challenges common to many Brazilian municipalities, such as low participation in selective waste collection, lack of knowledge about the correct separation of waste, the need for community engagement in sustainable practices, and the urgency to create a culture of environmental responsibility. The Administration sought a solution that would not only educate but also inspire lasting change in the population's behavior. It was essential to create a campaign that was both educational and comprehensive.

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The Solution:

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SUN UP dove headfirst into this challenge, developing a multifaceted campaign that combined creativity, strategy, and technology. Our solution was a symphony of media and messages, carefully orchestrated to resonate with every citizen of Guaporé. The result was the "Give your ideas a refresh" campaign, which not only met its goals but exceeded all expectations.